Do you want to learn how to sell on Instagram? – then you’ve come to the right place.
These days almost everyone has the Instagram app on their phones. Billions of Instagram users come to the platform every day, making it a great place to showcase and start selling products.
Instagram is more than just a social media platform! There are many individuals and businesses alike who are using the platform to showcase their products and services. They even make tons of money just by doing so.
In this article, we are going to look at how to sell on Instagram and take advantage of the unlimited opportunities it provides.
What can you sell on Instagram?
You can sell almost anything on Instagram but of course, it has to be legal. You might have seen this on your Instagram feed ads for clothing, headphones, cosmetics, etc… These are the things people are selling and doing very well.
If you click on these ads, you will be taken to the Instagram business profile where you can learn all the details of how to buy the product.
Now when it comes to selling products from your Instagram account, you can sell physical products, services, digital products (ebooks, courses, etc…), or offer affiliate products.
As long as it is legal and you have the resources to acquire and deliver the product – you can sell it on Instagram.
How does Instagram shopping work?
If you are familiar with social media marketing, you know that it is all about engagement and Instagram is the ideal place for engagement.
When people see your ads or your Instagram profile through hashtags or search results, they will be intrigued and interested in what you have to offer. If your posts are engaging enough, more people will start following your business profile and clicking through the link in your bio.
Once people reach your website, then you can make a sale. This is where Instagram shopping comes in – it helps turn followers into customers by providing a direct link to your product page.
Instagram shopping lets you tag products in photos, videos, and stories so that people can easily click through and purchase the item directly from your Instagram profile. People don’t have to leave the app to make a purchase which makes it convenient for them.
How much can you make from your Instagram shop?
There are no limits when it comes to selling on Instagram. Believe it or not, people make millions of dollars just by selling products on Instagram. It really depends on the product you are selling and the demand for it.
If you are offering a digital or affiliate product, then you can make anywhere from 10-50% commission per sale depending on the terms of your agreement with the company you are promoting.
With physical products, you can make a profit by buying the product in bulk and selling them at a higher price. The more you sell, the more money you will make.
It is important to keep in mind that not all products are suitable for Instagram shopping. It is best to do some research on your target market before investing in an Instagram shop.
But on average with a minimal following, a few hundred people dedicatedly to buying your product could make you up to $5000-10,000/month.
How to sell on Instagram?
So now that we know one or two things about selling on Instagram, let’s take a look at the actual steps needed to start making money on Instagram.
1. Create an Instagram business account
So the first step is to create a business account, which is different from your personal or regular Instagram account. Having a business account will give you access to all the features needed for selling on Instagram such as tagging products in photos and videos, analytics, etc…
2. Take high-quality photos of your products and post them on Instagram
If you want to learn how to sell on Instagram, you have to learn how to take high-quality images. Instagram is all about visuals, so the better your photos and videos look, the more likely people will be interested in what you have to offer.
Learning Photoshop or other editing software can go a long way in helping you take amazing photos for your Instagram shop.
3. Write engaging captions that describe the product, its features, and benefits
You have to teach your target audience about the product and why it’s worth buying. Writing engaging captions can help potential customers understand why they should buy your product instead of someone else’s.
If you have the budget you can hire a copywriter or content creator to write captions for you. Nowadays AI tools exist to help you generate captions quickly and efficiently – you can take advantage of them as well.
4. Link back to your website or store so people can purchase
To sell products through your Instagram post you have to link back to your website or store so that people can click on the link and make a purchase.
Your shoppable Instagram posts are just to showcase your product and create awareness, but the actual purchase has to happen outside of Instagram. The shoppable posts work as ads that direct people to your website or store.
5. Use relevant hashtags to make it easier for customers to find you
Hashtags are an essential part of any Instagram post, and the same goes for shopping posts. By using relevant hashtags related to your product or niche, you can make it easier for potential customers to find you on Instagram.
Make sure to use relevant and up-to-date hashtags so that your posts show up in search results when people look for products like yours. Go to your competitors’ posts and see which hashtags they use to get ideas.
6. Post regularly to keep followers engaged and interested in what you are selling
To maximize your sales on Instagram, it is important to post regularly so that your followers stay engaged and interested in what you are selling. This means you have to post every day or at least a few times a week. The more frequent you are, the better!
You should also interact with your followers, answer their questions, and create content related to the product you are selling. This will help build trust between you and your audience which will lead to more sales in the long run.
7. Engage with other accounts to build relationships with potential customers
One of the best ways to increase sales on Instagram is to engage with other accounts in your niche. This means liking, commenting, and sharing posts from other related accounts. It will help you get more exposure and followers, but most importantly it will help build relationships with potential customers.
By engaging with their content, you show them that you are interested in what they have to say and this will help build trust with them which can lead to more sales for your business.
8. Use Instagram ads
If you have the budget, you can use Instagram ads to promote your products and increase sales. Instagram offers various types of ads that allow you to target the right audiences and get more exposure for your posts. This will help bring more people to your page and potentially lead to more sales.
Instagram ads are also cheaper than other paid advertising platforms so they can be a great way to get more sales without breaking the bank.
9. Take advantage of influencer marketing
Influencer marking is one of the best ways to increase sales on Instagram. All you have to do is find influencers in your niche and ask them to promote your product in their posts or stories. They will usually charge a fee for this but it can be well worth it if it leads to more sales.
Influencers already have an engaged audience so when they post about your product, it is likely to reach more people and results in more sales. This can be a great way to get more exposure for your products and increase sales on Instagram.
10. Track our progress
To make informed decisions about your Instagram marketing strategy, it is important to track your progress and measure the results. You want to know if the efforts you are putting into promoting on Instagram are worth it or not.
You can use various tools and analytics such as Instagram Insights to track how many followers you gained, how much engagement your posts are getting, and how many sales you made. This information can help you refine your strategy and get more out of your Instagram efforts.
Top tips for selling on Instagram
Here are a few tips to help you make the most of selling on Instagram:
1. Use Instagram stories to promote products
Instagram stories are one of the best features of the platform and they can be a great way to promote your products. You can post photos, videos, polls, and other interactive content that will help get your followers engaged and potentially lead to more sales.
2. Use Instagram Live to showcase your product and answer customer questions
To take things even further, you can use Instagram Live to showcase your product and answer any questions that viewers may have. This will help build trust with potential customers, which could lead to more sales.
However, you have to be prepared for the live session and make sure you have answers to any questions viewers might ask. This will help make the experience more enjoyable for everyone involved and increase your chances of making sales.
3. Make sure the images you post are eye-catching and professional-looking
Just as we mentioned earlier, the quality of your images is extremely important when it comes to selling on Instagram. Your photos should be well-lit, and sharp, and show your product in the best possible way.
This will help give potential customers a better idea of what you are offering and could lead to more sales for your business.
4. Engage with comments and messages from followers
Don’t forget to engage with comments and messages from your followers. Take the time to answer any questions they may have about your product and thank them for their support.
This will show that you are listening to your customers and care about their feedback which can help build trust and lead to more sales.
5. Take advantage of user-generated content
Use people’s content to highlight your product. User-generated content can be a powerful marketing tool, especially on Instagram. People are more likely to trust reviews and advice from other users rather than from the company itself.
Encourage your followers to post pictures of themselves using your products or with them tagged in the photo, and then share their photos on your page. This will help to spread the word about your product and potentially lead to more sales.
6. Link your other social media accounts
If you have a Facebook business page, YouTube channel, or other social media accounts, make sure to link them to your Instagram profile. This will help you reach more people and potentially increase sales on Instagram.
Take advantage of all the tools you have available to reach as many people as possible and get more exposure for your product.
7. Set achievable goals
Most sellers on Instagram make this mistake – they set unrealistic goals that are difficult to achieve or they don’t set goals at all. It’s important to set achievable goals and measure your progress against them.
This will help you focus on what is working and adjust your strategy accordingly. Make sure to track key metrics such as followers, engagement rate, impressions, clicks, sales, etc. so that you can gauge the success of your efforts.
8. Make your Instagram bio eye-catching and informative
Your Instagram bio tells a lot about your brand and product. Make sure to include a clear description of what you offer, emphasize the unique features of your product, and include relevant hashtags.
This will help potential customers find you more easily and give them an idea of what to expect from working with you.
9. Make your online store simple and easy to navigate
The link you will be using in your Instagram profile will take potential customers to your online store. Make sure that the store is simple, easy to navigate, and includes all the relevant information about your product.
Include high-quality photos or videos of your product and descriptions that are easy to understand. This will help make buying easier for potential customers and increase the chances of making a sale.
10. Take advantage of Instagram reels
Most people don’t know this but they can make money from Instagram reels. Instagram reels are great for explaining how to use a product, and you can include the link to your store in the description.
They are also great for creating fun and engaging content that will help you stand out from the competition and potentially increase sales. Make sure to use high-quality video and audio, as well as interesting visuals that can draw people in.
Conclusion
So there you have it! Instagram is a great platform for selling products, and with the right strategy, you can increase sales. It might take some time to see some progress but with dedication and hard work, you can make it happen. We hope this blog helped you understand how to sell on Instagram. Thanks for reading and good luck!
